Software has reshaped the modern enterprise. Since the introduction of business software that aided accounting and project management teams as early as the 1980’s, software has spread into virtually every business function. Over the last decade, modern cloud-based software has not only sped up manual workflows, but has enabled entirely new workflows that were previously not possible. The most fundamental parts of running a business, from building products to distributing them, and everything in between, have been shaped and remade by modern software.

One department however, which has been less supported by software-enabled workflows is finance. Finance teams are crucial parts of any business. They provide management teams with insight on the state of their business, assist in optimizing capital allocation, provide investors with the data necessary to invest capital, and most importantly are responsible for the core operations around sending and receiving payments for the business. Yet too often, they have to deal with a combination of old, highly customized legacy software with poor user experiences, as well as manual processes that rely on sharing Excel sheets back and forth.

Finance teams deserve modern software-enabled workflows. Financial Operations, or FinOps, should be a software-defined organizational practice focused on enabling greater speed, efficiency, and quality of collaboration. With proper FinOps technology and processes in place, finance teams will be able to facilitate flexible, fast, and seamless collection and distribution of payments.

Sequence is building a true FinOps platform, transforming the way finance teams will be able to leverage data to conduct and automate critical finance processes such as billing and payments. Sequence’s low-code platform empowers finance teams to design, build, implement, and iterate on billing infrastructure. It facilitates finance teams to collaborate cross-functionally with product, engineering, sales, and operations teams, thus enabling product and usage data to be leveraged in pricing experiments, strategic up-sells, feature development, and customer management. As SaaS vendors increasingly seek to align pricing models with value provided to customers, consumption-based pricing will continue to grow in adoption and evolve. Sequence’s flexible infrastructure allows for the implementation of any pricing model, future-proofing changes that finance teams may seek to implement.

We have gotten to know the founding team led by Riya Grover and Eamon Jubbawy over the last couple years, and have seen how their deep empathy for the challenges related to manual finance processes have led them to build the first true, modern FinOps platform with Sequence. Having both built companies in the past, Riya and Eamon understand the potential that can be unlocked through improving billing processes through automation and data. Forward-thinking finance teams from Pipe, Jeeves, Snyk, Reachdesk, Omnipresent, and others are already working with Sequence to accelerate finance-enabled innovation within their companies.

We are tremendously excited to be investing in and working with Riya, Eamon, and the rest of the Sequence team as they build the FinOps platform of the future. To learn more about Sequence, check out the website and open jobs at the company.